By now, everyone realizes the value that the Internet adds to your marketing plan. But aside from building a personal website and appearing on social media from time to time, another way to make your digital mark is to create content that others will want to share. Link sharing is crucial to your platform, but getting there takes commitment to quality content.

Creating Quality Content Worth Sharing

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Flickr by Rennett Stowe

When it comes to making a name for yourself on the vast Web, you may be solely focused on link sharing at first. But before you can begin building up links on your website, you must first focus on creating quality content that readers will actually want to share. The subject is completely up to you but consider how your articles add value to readers. At the same time, your writing is ultimately a reflection on you, so you may want to produce content that is relevant to your career.

Once you have a few articles in written, it’s time to upload them to your website. If you’re using a blog, consider categorizing the content in an easy way for readers to pick up more articles related to the same topic. This will increase the amount of links shared.

Promoting Your Content

Once you have a handle on creating a linkworthy content resource center, it’s time to promote your content so others will want to share related links on your page. Oftentimes, writers can be bashful to share off their work; however, if it is important to overcome these feelings if you want others to read and share your content. Every time you upload a new article, consider sharing it with your friends and colleagues on social media.

Social media is a great tool to promote your content, but it can be limiting in some aspects—this is especially the case if you don’t have a public profile. When it comes to content marketing, it’s important to use as many venues possible. Email is another tool you can use to share your content. Plus, this is a potentially effective way to build up a list of subscribers to your website.

Finally, it’s important not to disregard the good old-fashioned way of marketing: face-to-face contact. If you don’t already have business cards with your website domain on them, then you need to create some immediately. Hand out your cards to all the new people you meet and get excited about your content. Keep in mind that a lack of enthusiasm will likely make your business cards end up in the recycling bin.

Where Links Are Shared

Once readers start reading and sharing your content, you may not pay much else attention to the matter. Still, it’s important to have some idea of where your links are shared. For instance, are they primarily shared on social media? Through email lists? Or via text messages? Understanding the strengths and weaknesses within your content marketing strategy can help you find opportunities for growth.

Creating quality content and shareable links seem like a daunting task. If you’re starting out fresh, this may very well be the case. However, once you get used to fleshing out articles and sharing them on a regular basis, you may just be surprised to see how quickly your platform follows.

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June 11, 2015

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