For tapping consumers and promoting businesses worldwide, various companies are increasingly becoming dependent on releasing mobile applications of their products. Being considered to be primary front-end tools for engaging consumers, these mobile apps have a huge role to play. So, having a powerful strategy for developing compelling and efficient mobile apps is of utmost importance.

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However, testing these apps for their quality and performance is vital to ensure success, for which it is imperative that you align your mobile testing strategy to meet not only your business goals and customer expectations, but match up to the updated industry practices as well.

Since manual testing of every application on all sorts of mobile devices within a definite time frame is practically impossible, automated testing seems to be a better solution. By automating all the components of testing and implementing those in the proper manner, you can make sure that the upcoming application gets launched in the market at proper time, without exceeding the stipulated budget. There are various comprehensive and smart platforms that permit you to set and run automated tests over various simulators and devices, which are globally connected to live networks. This helps in getting authentic results and proper feedback, which can be implemented to deliver comprehensive mobile apps that meet customer expectations.

While carrying out automation tests, you need to always perform feasibility test on tools. This is not only restricted to clicking but also examining various gestures such as zoom, scroll, multi-finger actions and etc. Moreover, you need to select tools capable of supporting devices and simulators that are capable of updating itself with the varying versions across all platforms to optimize their operation. It is not only functional areas that need to be automated, but non-functional zones also require automation. Such as hardware scenarios like state of battery and the changes it requires, which are essential to avoid interruption in the functionality.

Certain other things that you need to keep in mind are optimizing support of the platform, deciding on the reusability of functions and utilities of apps, integrating test management tools with app lifecycle management to ensure success of that tool, and ensuring decent ROI on usage of an app for definite duration of operation on each mobile platform. When testing automation of support, it is advisable to look for data-driven automation, where repeated execution of the process will not only increase exposure, but generate ROI as well. Additionally, the test product must be integrated continuously with the server to assist teams in creating, revising and carrying out multiple builds; after executing performance, functional and overall unit tests per day.

Testing applications on easily available real devices is often expensive and time-consuming. To combat this problem, setting up testing environments on the Cloud can be an effective testing strategy. Some popular platforms with test labs are Perfecto, Appurify, Device Anywhere, SOASTA and many more. There are many models followed for using Cloud test labs, of which the ‘pay-as-you-go’ model is most commonly used. As the name suggests, this is a feasible option that allows you to pay as you use devices with specific OS types on Cloud to test mobile apps. To make the entire process more cost-effective, companies that have several apps with long term requirements can go for on-premises test lab. One can use various emulators such as browser, device and OS emulators that are highly effective in both manual and automated mobile app testing.

Another important strategy that you can adapt to test app performances on various networks is network virtualization. This strategy indicates use of tools to create virtual network traffic, replicating the usage of a particular app in the real world. All you have to do for this, is find out network features of significant location, configure a machine with network virtualization testing tool to act as router, configure other testing machines to act as route traffic and start running tests on these with pre-set network conditions.

Simple testing strategies as mentioned above can work wonders, if implemented properly. Effective implementation of these strategies help in proper mobile testing, which results in delivering mobile apps that guarantee optimum satisfaction for customers and match your business goals as well.

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February 21, 2015

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